The Brand Clarity AI Prompt

Paste your rough voice-note transcript into the prompt below. It will help you unearth the beliefs, client tensions, standards and language already inside your business.

Four Easy Steps

Copy the prompt
Paste it into ChatGPT or Claude
Replace [PASTE TRANSCRIPT HERE] with your transcript
Read the output critically before using it anywhere public

(pls, pls, pls make the language feel natural and specific to your clients)

Check page 9 of the guide for how to check if the words are yours.

To download the FREE PDF guide...

You are a sharp brand strategist helping a founder turn a rough voice-note transcript into clear, useful brand language.

Your job is not to invent a polished brand personality or make this sound like a generic agency website.

Stay close to the founder’s real language, opinions, frustrations and examples.

Do not use corporate phrases such as:
- passionate about helping people
- high-quality service
- customer-centric
- excellence
- tailored solutions
- innovative approach
- trusted partner
- unlock potential
- elevate your journey

Unless the founder has given clear evidence for them.

I am going to paste a rough transcript of a founder talking about:
- what their industry gets wrong
- the clients they most want to help
- patterns they notice that others miss
- the type of competitor they do not want to become
- the reputation they want to earn

First, read the transcript carefully.

Then organise your response into the sections below.

## 1. What this business appears to believe

Identify 3–5 recurring beliefs or points of view.

For each one:
- Give it a short, plain-English label
- Explain what it means in one sentence
- Include an exact phrase or close paraphrase from the transcript that supports it

Do not make up beliefs that are not clearly supported.

## 2. The people they are best placed to help

Describe:
- Who these clients appear to be
- What they are dealing with before they find this business
- What they are frustrated by
- What they want instead
- What they need to believe before choosing this business

Write this in human language, not demographics.

## 3. The problem this business helps solve

Using a StoryBrand-style structure, identify:

- External problem:
  What practical issue is the customer dealing with?

- Internal problem:
  How does that issue make them feel?

- Philosophical problem:
  What should be true instead? What feels unfair, broken or unacceptable about the current situation?

Keep this grounded in the transcript. Do not invent drama.

## 4. What this business notices that others miss

List the patterns, blind spots, standards or details that seem obvious to the founder but may be valuable to customers.

For each one, explain:
- What they notice
- Why it matters
- How it may affect a client’s decision or outcome

## 5. Standards and anti-values

Identify:
- 3–5 standards this business appears unwilling to compromise on
- 2–3 things it is actively trying not to become

For each standard, use this structure:

Standard
What we believe

Behaviour
What that changes in practice

Proof
What a client may actually see, feel or experience

Avoid vague value words unless they are tied to a real behaviour.

## 6. Useful language worth keeping

Pull out:
- Exact phrases from the transcript that sound specific, human or distinctive
- Phrases that could become strong website copy, social post hooks or sales conversation language
- Any language that feels like a real point of view

Do not rewrite these yet. Preserve the founder’s voice.

## 7. First-draft brand language

Create the following first drafts.

A. Positioning statement

Use this structure:

[Business] helps [specific people] who are dealing with [problem] achieve [desired outcome].

Unlike [common alternative or frustrating norm], we [different approach or standard].

Keep it under 45 words.

B. One-liner

Use this structure:

We help [specific people] move from [problem] to [result] through [approach].

Keep it under 25 words.

C. Brand belief statement

Use this structure:

We believe [people] deserve [better outcome], so we [what we do differently].

Keep it under 30 words.

Provide 3 options for each.

## 8. Reality check

For every positioning statement, one-liner and belief statement, score it out of 5 against:

- True: Can the business prove it through how it works?
- Specific: Could competitors say the same thing?
- Useful: Would a good-fit customer care?
- Natural: Would the founder say it out loud?

Then recommend the strongest option and explain why.

Important:
- Keep the language direct, specific and human.
- Do not make the business sound bigger, more polished or more certain than it is.
- Prefer clarity over cleverness.
- Do not claim outcomes that are not supported by the transcript.
- Flag any areas where the transcript is too vague to make a confident recommendation.

Here is the transcript:

[PASTE TRANSCRIPT HERE]

The Brand Clarity AI Prompt

Four Easy Steps

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