Make your brand feel as credible as the work behind it.
Health and performance businesses do powerful work,
but too often their brand undersells it.
drillthrill closes the gap between the quality of the work and how the business is perceived through strategy, messaging and identity - so the brand communicates credibility, trust and confidence.
Start with a focussed Brand Trust Audit. No guesswork, no bloated strategy theatre.
Good work can still be hard to trust online.
Many health and performance businesses are built on real expertise, care and results. But their website, service pages, socials and visual identity often tell a weaker story.
The work may be strong.
The brand may not be making that obvious.
When the message feels unclear, the visuals feel inconsistent, or the website doesn’t build confidence quickly, people hesitate before they enquire.
drillthrill helps you see where trust is leaking – and what to fix first.
Start with the audit.
Build towards the upgrade.
The fastest way to improve your brand is to stop guessing. The Brand Trust Audit shows where your current brand is helping, hurting or confusing trust – then gives you a clearer path forward.
The Brand Trust Audit
Best first step
For health and performance businesses that know their brand needs work, but do not know what to fix first.
Includes:
- Review of key customer-facing assets
- Diagnosis of trust, clarity and credibility issues
- Practical recommendations on what to improve first
- PDF summary and video call walkthrough
From $650
The Brand Credibility Upgrade
Flagship pathway
For businesses ready to turn the diagnosis into a stronger brand system across messaging, identity and key customer-facing assets.
Includes:
- Brand direction and messaging refinement
- Website and service presentation improvements
- Visual identity and asset recommendations
- A clearer, more credible brand experience
From $6400
The Brand Credibility Upgrade Plus
Flagship pathway
For businesses ready to turn the diagnosis into a stronger brand system across messaging, identity and key customer-facing assets.
- Brand direction and messaging refinement
- Website and service presentation improvements
- Visual identity and asset recommendations
- A clearer, more credible brand experience
- 30 day handover support
From $6700
The person behind the upgrade
I’m Josh Summerfield, founder of drillthrill - a brand strategy, messaging and identity studio for health and performance businesses.
I help expert-led businesses turn the quality that already exists inside the work into a brand people can understand, trust and remember.
My background sits across all things related to brand perception. I've recently pivoted from doing branding for "anyone" to focussing on health and performance businesses.
This is part of my deeper mission to help build healthier communities that are empowered to live to their fullest.
I go deep with my clients and think through how the brand looks, how it speaks, and how it works in the real world.
This is not about making serious businesses look trendy. It is about making the value easier to see, the quality easier to trust, and the next step easier to take.
Selected work in clarity, identity and credibility
Different categories, same core problem: making the quality of the work easier to understand, trust and remember.
Case Study: RUNZQN
Explore how RUNZQN’s identity was shaped to feel athletic, grounded and unmistakably Queenstown – using the region’s landscape to create a bold system built for movement, community and lasting recognition.
Case Study: Cocky Tea
See how drillthrill helped turn a clear “aha” moment into an identity that made Cocky Tea feel desirable, distinct, and relatable.
If the brand feels slightly off, it probably is. Let’s take a look.
Email contact@drillthrill.studio and we’ll talk about building a brand that looks as credible as the work you do.